news & views

April, 2010.

Posted on the 1st of May 2010 by Christopher Goddard, Managing Director

In the annals of the Maxim’s history books, April, 2010 will be an unforgettable month for several reasons.

Some good, some not so good and some were just chest beating proud.

The month started terrifically well with our nomination in the Australian Federation of Travel Agents (AFTA) National Industry Awards. Maxim’s for the first time has been nominated in the Best Corporate Agency Single Location. These awards encompass the whole industry and not just our “buying group”. There are some 3000 travel agencies in Australia and to be nominated in this category in itself is a fantastic achievement. Voting for finalists closed on the 30th April, and we should soon find out if we have made the final. The finalists will be announced around the end of May so rest assured I’ll keep you all informed of our progress.

After the high of this nomination, we were soon bought back to earth (literally) by the Icelandic Volcano. Did you notice that everyone just calls it the Icelandic Volcano because you would be one very clever linguist if you can pronounce its actual name. The effect that this rumbling, grumbling mountain had was unprecedented . It basically bought the International travel market to a grinding halt. People were stranded all across globe, companies speedily enacted their crisis management plans but let’s face it – when mother nature gets angry and says NO, we simply have to learn to wait until she calms down. And she did ....albeit a little longer than what we would have liked.

And this is where my chest beating moment comes in. The Maxim’s team here in Sydney, immediately sprang into action working through the day and night to ensure that all of our travelling passengers were contacted and updated with correct information. There was (as there always is) a lot of false information going around and an abundance of conjecture which really had no foundation. You can always rely on the information emanating from our office and I encourage each and every one of our travellers to contact us with any query or concern – do not simply rely on the media. I am delighted to say that we moved all of our travellers home on either the day they were supposed to travel or within 48 hours. I take my hat off to my dedicated and extremely capable team and offer them my sincere thanks for the efforts they made.

Finally, Maxim’s Travel celebrates its 25th year of business this year – no small achievement in our industry. The momentous date occurs on the 15th August and we will keep you informed of the various events we have to celebrate our longevity.

Let’s hope May is a little more sedate than April so until next I write, I wish you all the best.